Shop the Pastels Collection

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Creating Social Change

Mental Health Through Colour

1 in 4 people experience Mental Health in their lifetime, find confidence through colour. Evidenced by Chromotherapy, our Pastel Hoodies & Tees can contribute to changing your mood by using the benefits of colour to positively affect your wellbeing

Committed to sustainability

Eco-Friendly Sustainability

We are conscious about our carbon footprint on the planet, we always aim to use Eco-friendly resources with our customers. Even our supply chain is ethical in its practice, having accreditation to show their commitment to sustainability, being kinder to the environment

In Waves Blog

    More than Charity

    Difference Making, not just Donating

    On top of donating 10% of sales to our chosen charities, we work with them to inform and educate. Building a community of like minded individuals to create social change, talking more about men’s mental health & being responsible for our impact on the world.


    Returns should be easy, and our policy is no different. If you don’t love your new clothing within 30 days, you can return it to us for your money back.

    Latest News

    Check out the latest news in mental health awareness, sustainability concerns, and what’s going on in the In Waves Apparel world.

    Payment Options

    If you want to pay with it, we probably accept it! In Waves takes all major card suppliers, along with PayPal, Klarna, etc.


    We offer tracked delivery options, so you can get your In Waves clothing with no worries. Check out our Shipping Policy for more information about rates and delivery times.

    Our Story

    Where it all started

    In Waves has humble beginnings as a clothing brand focused on improving the mental health of its wearers. We believe there isn’t enough of a link between clothes, which we all wear, and mental health awareness, which we all need. In Waves Apparel is here to change that.

    What We Do Differently

    1. Using Colour To Make Positive Change

    Colour creates awareness and feeds into our emotions. We rely on these facts to design apparel that leads to positive change in mental health awareness.

    3. Donating 10% To Mental Health & Environmental Charities

    Calling for positive change would be nothing without action. That’s why we donate 10% of the profits from every sale to mental health and environment charities.

    2. Raising Awareness Of Eco-Friendly Sustainability

    But feeling good in ourselves means nothing without our planet. So, In Waves also aims to promote sustainable clothing efforts through recycled materials and eco-friendly dyes.

    4. Making A Difference

    In time, we aim to combine mental health awareness and sustainability practices to make a difference, both to ourselves and our planet.

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